BrightGauge

While on the Product Team, I worked on onboarding solutions, implemented tools to gather usage and usability data to understand friction points for our users. I conducted user testing and shipped features to improve the overall UI/UX of the product. Further, I created the company's Design System. After transitioning to the Growth team, I continued to work closely with the product team to implement Pendo and ease the brand refresh efforts into the Product side.

As BrightGauge continued to grow, I started working closely with the Growth team to refresh our branding, website, and creating materials for our ads. I also worked on different growth tactics such as pillar pages, content resources, printed materials for conferences, a physical book, backdrops, etc. I eventually transitioned to the growth team as an Associate Creative Director.
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